+91%
Reported net-profit growth by project close
Anonymized client case · Marketing agency · 117 employees · 6 departments
Marketing Agency: From HR Audit to Operating Discipline
An HR audit uncovered wider issues in organizational structure, processes, budgeting and management accountability.
Reported project indicators
Scope and outcomes in context.
+70%
Reported net-profit growth in month two
117
Employees
2.5 months
Project duration
The challenge
Looking beyond the initial request.
Teams followed inconsistent workflows, roles overlapped and management routines were fragmented. A business reporting annual revenue above RUB 1.5 billion needed clearer accountability across departments and cost centers.
This case is anonymized and describes a specific engagement, including its original operating context. It should not be interpreted as a guarantee of similar results in another organization.
Work undertaken
How the team approached the challenge.
Organization design
Reviewed the structure, responsibilities and distribution of functions across departments.
Operating tools
Documented core workflows, introduced Bitrix24 in place of Asana and structured monthly team planning.
Financial management
Introduced budgeting and cost-center accountability, redesigned senior KPIs and added people-management practices.
Outcome
What the original project reported.
The source case reports 70% net-profit growth in the second month and 91% by completion. These results accompanied changes in planning, reporting, KPI design, budget ownership and internal operating practices.