2% → 40%
New hires meeting the 21-day payback threshold
Anonymized client case · Technology products · remote sales
The hiring funnel was growing, but new salespeople struggled to become productive because knowledge and onboarding were fragmented.
Reported project indicators
New hires meeting the 21-day payback threshold
LMS build
Target onboarding period
New hires per weekly group
The challenge
New starters relied on overloaded sales managers for information about products, sales stages, systems, KPIs and customer situations. Weekly onboarding groups of seven to eleven people required a repeatable approach.
This case is anonymized and describes a specific engagement, including its original operating context. It should not be interpreted as a guarantee of similar results in another organization.
Work undertaken
Built an internal learning portal with role pathways, a knowledge base, tests, instructions and progression tracking.
Structured sales conversations, product information and typical steps in the deal lifecycle.
Added guidance for systems, documentation, customer objections and common exceptions.
Outcome
The reported proportion of hires reaching the company's defined payback threshold within 21 days rose from 2% to 40%. The project illustrates how structured onboarding can affect time-to-productivity.